Andy Khen

Executive Director
L Hotels and Resorts and Shanti Collection

Before Andy’s current role, he was the Group Director of E-Commerce and Distribution with Swiss-Belhotel International responsible for the online revenue of the group. Andy's expertise includes hotel e-commerce & distribution, revenue management, loyalty program, digital marketing & social media, and Website & booking engine development.

Hear Andy’s views on the Indonesian market place to understand how can you position your brand in a crowded and upcoming market

Check out the incredible speaker line-up to see who will be joining Andy.

Download The Latest Agenda

Digital Travel Summit APAC Day 2, Thursday April 14th

Saturday, February 4th, 2017

14:20 All-star panel: Personalisation – How can you offer a unique customer experience without becoming a nuisance?

How can you build a product and experience that is tailored to each customer’s needs?
What digital marketing strategies work well for re-targeting consumers?
How can you eliminate the lack of anonymity, relevance, credibility and security to ensure your get the best results?
Getting the balance right: How can you control the frequency of personalised messages?
How can you track your customers across different devices and touch-points?

16:10 Fireside chat: Brace for the boom – How can you position your brand in a crowded and upcoming market?

Akin to other developing nations in Asia, Indonesia has all the right ingredients to be a fast-growing travel market. The archipelago is already a prominent inbound destination, and its domestic travel market is increasingly fuelled by a flourishing economy, improving infrastructure and rising disposable income among its urban and working-class population

What are the top challenges and opportunities in the Indonesian online travel market and how can you adapt your e-commerce strategy to them?
Payments: How can you overcome the challenge of operating in a market where 70% of payments are done via bank transfer?
Differentiation: what are the best digital marketing channels you can tap into to help your brand to stand out in a rapidly developing marketplace?
Talent: How can you overcome the challenge of finding, recruiting and retaining the right talent?
Regulation: Getting up to speed with the legal framework whilst expanding into the market