Andy Khen

Executive Director
L Hotels and Resorts and Shanti Collection

14:20 All-star panel: Personalisation – How can you offer a unique customer experience without becoming a nuisance?

  • How can you build a product and experience that is tailored to each customer’s needs?
  • What digital marketing strategies work well for re-targeting consumers?
  • How can you eliminate the lack of anonymity, relevance, credibility and security to ensure your get the best results?
  • Getting the balance right: How can you control the frequency of personalised messages?
  • How can you track your customers across different devices and touch-points?

16:10 Fireside chat: Brace for the boom – How can you position your brand in a crowded and upcoming market?

Akin to other developing nations in Asia, Indonesia has all the right ingredients to be a fast-growing travel market. The archipelago is already a prominent inbound destination, and its domestic travel market is increasingly fuelled by a flourishing economy, improving infrastructure and rising disposable income among its urban and working-class population
  • What are the top challenges and opportunities in the Indonesian online travel market and how can you adapt your e-commerce strategy to them?
  • Payments: How can you overcome the challenge of operating in a market where 70% of payments are done via bank transfer?
  • Differentiation: what are the best digital marketing channels you can tap into to help your brand to stand out in a rapidly developing marketplace?
  • Talent: How can you overcome the challenge of finding, recruiting and retaining the right talent?
  • Regulation: Getting up to speed with the legal framework whilst expanding into the market

Check out the incredible speaker line-up to see who will be joining Andy.

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