Digital Travel Summit APAC Day 1, Wednesday April 13th

08:30 AM - 08:50 AM Conference Registration & Networking

08:50 AM - 09:00 AM Opening Remarks

09:00 AM - 09:10 AM Chairperson Opening Remarks

Diego Dugatkin, Executive Vice President, Switchfly

Diego Dugatkin

Executive Vice President
Switchfly

SETTING YOUR VISION

09:10 AM - 09:30 AM Opening keynote: Digital Disruption: What's next for the Travel Industry?

Mieke De Schepper, Vice President, APAC, Expedia


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Mieke De Schepper

Vice President, APAC
Expedia

09:30 AM - 09:50 AM Out-of-the-box Keynote: Will Digital Save our Souls or Eat our Lunch?

Steve Walls, Executive Planning Director, Saatchi & Saatchi


Steve Walls

Executive Planning Director
Saatchi & Saatchi
  • State of the industry: What does the future APAC traveler want?
  • Evaluating the different business models in the market: What old ideas need to be cast-off and what new ones must be embraced?
  • The scramble to the top: How will the crowded online travel ecosystem affect your business?
  • Next stop: Where are the new opportunities in consumer travel technology?

Nick Barton

Chief Commercial Officer, Asia, Middle East & Africa
IHG - InterContinental Hotels Group
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Wilfred Fan

Vice President and Managing Director
Agoda
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Imbert Fung

Director, South East Asia
KAYAK

Steve Pardue

Vice President, APAC
Tealium

Russell Young

MD, APAC
Sojern

10:40 AM - 11:00 AM Case study: Reinventing the online purchase – How can you transform your payment strategy to grow your business?

Paul van Alfen, Global Head of Airlines and Travel, Ingenico ePayments
  • Conversion optimization: How can you get your customers to the end of the buying funnel?
  • Experience Optimization: How can you effectively target the entire customer journey across channels?
  • Lifecycle Optimization: What do you gain from staying connected beyond transactions?
  • Analytics Optimization: How can you use your customer data to increase UX and drive loyalty?

Paul van Alfen

Global Head of Airlines and Travel
Ingenico ePayments

11:00 AM - 11:20 AM The Digital Airline: From Digital Strategy to Airline Strategy

Dirk-Jan Koops, Managing Director, Airline Industry, Accenture Pte. Ltd.

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Dirk-Jan Koops

Managing Director, Airline Industry
Accenture Pte. Ltd.

11:20 AM - 12:00 PM Morning Networking Break

CHINA REBOOT

12:00 PM - 12:20 PM Case study: Capturing the lucrative China outbound market - How can you put together a winning strategy?

Nick Barton, Chief Commercial Officer, Asia, Middle East & Africa, IHG - InterContinental Hotels Group

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Nick Barton

Chief Commercial Officer, Asia, Middle East & Africa
IHG - InterContinental Hotels Group

12:20 PM - 12:40 PM The big interview: How can you grow your business to have an greater share of the Chinese independent travelling market?

Robert Philips, Director of Sales and Marketing, Cassia Phuket Conor Yang, CFO & Head of Ecommerce, Tuniu.com


Robert Philips

Director of Sales and Marketing
Cassia Phuket

Conor Yang

CFO & Head of Ecommerce
Tuniu.com

12:40 PM - 1:20 PM All-star panel: Executing a revenue creation strategy in China - How can you grow your business in such a fragmented and competitive market?

Robert Philips, Director of Sales and Marketing, Cassia Phuket Conor Yang, CFO & Head of Ecommerce, Tuniu.com Nina Kubik-Cheng, Director of Partnerships, Roomorama.com Clement Wong, CEO, BeMyGuest
  • Your China batting strategy: What are the 5 golden rules for succeeding in the Chinese marketplace?
  • Travelers shifting online at a blistering pace: How can your business keep up and capitalize?
  • Differentiation: What are the best digital marketing channels you can tap into to help your brand to stand out in a crowded marketplace?
  • Lower prices vs. customer experience – which is more important?
  • Online vs. Offline – which is more important?

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Robert Philips

Director of Sales and Marketing
Cassia Phuket
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Conor Yang

CFO & Head of Ecommerce
Tuniu.com
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Nina Kubik-Cheng

Director of Partnerships
Roomorama.com
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Clement Wong

CEO
BeMyGuest

1:20 PM - 2:20 PM Networking Lunch Break

DRIVING REVENUE AND GROWTH

2:20 PM - 2:40 PM Case Study: Optimizing your path to purchase – What are the challenges and opportunities of alternative payment solutions?

Benjie Gliponeo III, Manager - E-Business Planning and Development, Philippine Airlines
  • Smart Money: How have e-wallet services optimised payments for customers?
  • Mobile Money: Implications on portability and security
  • How can adding offline payment methods in markets that are not mature speed up processes?
  • What are the challenges of integrating multiple partnerships with payment gateways onto your platform? How can you overcome them?

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Benjie Gliponeo III

Manager - E-Business Planning and Development
Philippine Airlines

KOREA CLINIC

2:20 PM - 2:40 PM All-star panel: Who will prosper in the rapidly expanding Korean travel market and why?

Wilfred Fan, Vice President and Managing Director, Agoda Matt Kwa, CEO, Travelog
Korea is currently the third largest outbound travel market in APAC (after China and Japan). It has to continue investing in infrastructure in order to handle the growing number of travellers. Online sales and mobile sales have both risen rapidly with the favourable influence of advanced IT and wide penetration of smartphones.
  • What are the top challenges and opportunities in the Korean online travel market and how can you adapt your e-commerce strategy to them?
  • The ‘me’ effect: How is the fragmentation of the Korean market into ever increasing niches affecting the digital traveler?
  • The leapfrog effect: How has the rapid development of technology and infrastructure changed traveler behavior?
  • The red tape effect: How has the breakdown of barriers for outbound travel impacted the online travel market in Korea?
  • The inbound traveler: How can you encourage and keep growing the demand for travel within Korea?



Wilfred Fan

Vice President and Managing Director
Agoda

Matt Kwa

CEO
Travelog

DATA ANALYTICS AND USER BEHAVIOR

2:20 PM - 2:40 PM Personalization road-map: How can you leverage your customer data to offer an individual, inspirational and seamless customer experience?

Leroy Pinto, Head of Enterprise Analytics, SEA/India, Google Yiorgos Hadjiandrea, Head of DoubleClick, Agency Partnership, SEA, Google

A more rigorous, creative and interactive approach to tackling the critical challenges you all face today. Collaborate with 11 of your peers to determine a new 3-step action plan to take back to the office and test. Share your recent experiences, challenge each other on points of disagreement and ultimately find a way forward that leverages the innovation, know-how and insights from the collective brain power in the boardroom.


Leroy Pinto

Head of Enterprise Analytics, SEA/India
Google

Yiorgos Hadjiandrea

Head of DoubleClick, Agency Partnership, SEA
Google

Stream A

2:40 PM - 3:00 PM Case study: Mobile Measurement At Cruising Altitude: How can you make the most of attribution and marketing analytics?

Ronen Mense, VP, APAC, AppsFlyer
  • Shift from last-click model to attribution modelling: How has the industry adapted to this change?
  • How will attribution modelling guide you to redistribute and optimise your marketing spend?
  • What are the different kinds of attribution models and which is best suited to your business at this point?
  • What are the limitations of attribution modelling? How can you find solutions to these limits?

Ronen Mense

VP, APAC
AppsFlyer

Stream B

2:40 PM - 3:00 PM Stream B continued

Stream C

2:40 PM - 3:00 PM Stream C continued



Jeroen Vaassen

Senior Director, Revenue Management, Asia Pacific
Starwood Hotels and Resorts

Jia En Teo

Co-Founder
Roomorama.com

Maxim El Masri

Senior Director, Global Partner Group, Asia Pacific
Expedia

Jhorna Rincon

Director of Digital Services, APAC
Marriott International

Russell Young

MD, APAC
Sojern

Stream B

3:00 PM - 4:50 PM Stream B continued

Stream C

3:00 PM - 4:50 PM Stream C continued

Stream A

4:50 PM - 3:20 PM Case study: How can you increase bookings, build customized cross-channel journeys and drive loyalty across digital properties?

Craig Ferrera, Director of Identity Strategy and Consulting, Gigya
  • How can you overcome the brand challenges associated with ancillary revenue?
  • Unbundling airfares: How can you filter and recognise the components that should be included in your ancillary revenue stream?
  • How can you ensure optimal price points for your travel add-ons to maximise value?
  • New generation airlines vs. Traditional airlines: How should the approach differ for ancillary revenue management?
  • How can you capitalize on on-board sales?

Craig Ferrera

Director of Identity Strategy and Consulting
Gigya

JAPAN CLINIC

3:20 PM - 3:40 PM Fireside chat: Time for a reboot? Evaluating the current status of the Japanese market and the long term opportunities for growth

Jun Shinohara, Hotel Manager, Marriot Hotel Wilfred Fan, Vice President and Managing Director, Agoda James Marshall, Vice President, Transport Partner Services, APAC, Expedia
Japan boasts APAC's second largest online travel market behind China and one of the world's largest travel markets overall. The country continues to feel the effects of lingering economic stagnation and has recovered slowly from the March 2011 earthquake and tsunami. Although Japan's travel market growth has remained sluggish, relatively stronger online bookings gains are expected that would narrow the gap between Japan and the world's most mature online travel markets.


  • How far has the travel and tourism industry recovered and restored since the 2011 disaster?
  • How has Japan narrowing the gap between other online travel markets?
  • What are the challenges and opportunities in the Japanese online travel market and how can you adapt your e-commerce strategy to them?
  • The leapfrog effect: How has the rapid development of technology and infrastructure changed traveller behaviour?
  • 2020 Olympics: What impact will this have on the wider tourism market?

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Jun Shinohara

Hotel Manager
Marriot Hotel
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Wilfred Fan

Vice President and Managing Director
Agoda

James Marshall

Vice President, Transport Partner Services, APAC
Expedia

CUSTOMER EXPERIENCE AND LOYALTY

3:20 PM - 3:40 PM Mapping the customer experience: How can you truly understanding the needs and preferences of your customers, as well as their behaviour during the buying journey?

Imran Younis, Global Head of User Experience, LateRooms

A more rigorous, creative and interactive approach to tackling the critical challenges you all face today. Collaborate with 11 of your peers to determine a new 3-step action plan to take back to the office and test. Share your recent experiences, challenge each other on points of disagreement and ultimately find a way forward that leverages the innovation, know-how and insights from the collective brain power in the boardroom.


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Imran Younis

Global Head of User Experience
LateRooms

Stream A

3:40 PM - 4:00 PM Case study: How can you use cross screen AI to reach travelers online?

Fabrizio Caruso, Chief Revenue Offier, Appier Inc.
The shift to cross screen has radically changed consumer behavior--and how marketers reach and interact with both existing and potential customers in a post-mobile era.


But in a world where we no longer identify consumers by types of devices, but rather by their behavior across screens, how can travel providers effectively reach and engage their customers?

Appier, a cross screen first company, will talk about how artificial intelligence helps resolve this complexity to make cross screen easy for marketers--from predicting user behavior to measuring the role each screen played in the user's journey--to help them reach and win with travelers online.


Fabrizio Caruso

Chief Revenue Offier
Appier Inc.

Stream B

3:40 PM - 4:00 PM Stream B continued

Stream C

3:40 PM - 4:00 PM Stream C continued

CUSTOMER EXPERIENCE AND LOYALTY

4:00 PM - 4:20 PM How can you achieve agility with insight?

Peter Mycock, GM JAPAC, Performance Horizon
Reserved for Performance Horizon

Peter Mycock

GM JAPAC
Performance Horizon

Stream B

4:00 PM - 4:20 PM Stream B continued

Stream C

4:00 PM - 4:20 PM Stream C continued

4:20 PM - 4:50 PM Afternoon Networking Break

Stream A

4:50 PM - 5:10 PM Case study: How can you increase bookings, build customized cross-channel journeys and drive loyalty across digital properties?

Craig Ferrera, Director of Identity Strategy and Consulting, Gigya

Craig Ferrera

Director of Identity Strategy and Consulting
Gigya

ANZ CLINIC

4:50 PM - 5:10 PM Fireside chat: The mature marketplace – where are the new opportunities? OTAs? Mobile? Analytics? And what are the predicted growth rates through 2017?

Dinesh Kaku, Founder and CEO, Backpacker Deals Kenny Lee, Vice President of Marketing, Revinate
The resilience of the Australian and New Zealand (ANZ) economies has been a crucial tailwind to the countries' tourism industries. ANZ is APAC's third largest travel market, and because of its maturity, its growth lags that of many of its neighbour markets, which are smaller and still emerging. Yet despite having the highest online travel penetration in the region, ANZ's online travel growth will continue to outpace its total travel market through 2015.

  • What are the top challenges and opportunities in the ANZ online travel market and how can you adapt your e-commerce strategy to them?
  • How is the ANZ industry innovating to boost online travel growth?
  • How can global travel companies penetrate and succeed in the ANZ market?
  • High growth of OTAs: Will they outpace suppliers’ in the coming years?
  • Expansion: How do local ANZ companies plan to pursue growth, expand abroad and handle competition?

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Dinesh Kaku

Founder and CEO
Backpacker Deals

Kenny Lee

Vice President of Marketing
Revinate

DRIVING REVENUE AND GROWTH

4:50 PM - 5:10 PM Grow fast or die slow: How can you build a conversion funnel that will triple your profits?

Benjie Gliponeo III, Manager - E-Business Planning and Development, Philippine Airlines

A more rigorous, creative and interactive approach to tackling the critical challenges you all face today. Collaborate with 11 of your peers to determine a new 3-step action plan to take back to the office and test. Share your recent experiences, challenge each other on points of disagreement and ultimately find a way forward that leverages the innovation, know-how and insights from the collective brain power in the boardroom.


Benjie Gliponeo III

Manager - E-Business Planning and Development
Philippine Airlines

Stream A

5:10 PM - 5:30 PM Case Study: Insights into an airline customer – a 360 degree view

Boon Lim Yap, Managing Director, Travel Industry ASEAN Lead, Accenture Dennis Mueller, Director – Travel Industry ASEAN, Accenture


Boon Lim Yap

Managing Director, Travel Industry ASEAN Lead
Accenture

Dennis Mueller

Director – Travel Industry ASEAN
Accenture

Stream B

5:10 PM - 5:30 PM Stream B continued

Stream C

5:10 PM - 5:30 PM Stream C continued



Nik Laming

General Manager – Loyalty
Cebu Pacific Air

Jun Shinohara

Hotel Manager
Marriot Hotel

Jia En Teo

Co-Founder
Roomorama.com

Hichame Assi

Chief Operating Officer
HotelsCombined

C.S. Soong

General Manager, Singapore
Klook Travel

MIDDLE EAST CLINIC

5:30 PM - 6:10 PM Fireside chat: Getting your strategy right – How can you overcome language and payment challenges to prosper in the Middle East?

Remo Giovanni Abbondandolo, General Manager Middle East, Travelstart Leanne Hucker, Director of Sales and Marketing, The Siam Bangkok
Online commerce in the Middle East is still in the early stages of development, but the region's travel industry is growing fast, both online and off. A predominantly young population is increasingly well-educated, comfortable with technology and excited about living a modern lifestyle – factors that make the Middle East ripe for travel market growth. Travel dynamics differ across the region's individual countries, where technology and e-commerce adoption vary widely.

  • What are the top challenges and opportunities in the Middle East online travel market and how can you adapt your e-commerce strategy to them?
  • What are the localisation strategies that can be implemented to establish customer relationships? -How can you build a successful multi-channel payment strategy inclusive of all online and offline methods in the region?
  • How can an inclusive payment method with alternative offline payment solutions drive conversions?
  • Complexity of Arabic: How can you integrate multiple complex languages whilst keeping the payment process simple?
  • Emergence of Meta-searches and continued growth of OTAs: What does this mean for the future of direct bookings?

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Remo Giovanni Abbondandolo

General Manager Middle East
Travelstart

Leanne Hucker

Director of Sales and Marketing
The Siam Bangkok

POWERING DIGITAL MARKETING

5:30 PM - 6:10 PM How can you leverage the power of programmatic marketing to increase performance and lower costs?

Robert Philips, Director of Sales and Marketing, Cassia Phuket

A more rigorous, creative and interactive approach to tackling the critical challenges you all face today. Collaborate with 11 of your peers to determine a new 3-step action plan to take back to the office and test. Share your recent experiences, challenge each other on points of disagreement and ultimately find a way forward that leverages the innovation, know-how and insights from the collective brain power in the boardroom.


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Robert Philips

Director of Sales and Marketing
Cassia Phuket

6:10 PM - 11:59 PM Networking Drinks Reception - Sponsored by AppsFlyer