25 - 27 April, 2016
Contact Us: 65 6722 9455
Global Head of User Experience
14:30 Case Study: Mobile makeover – How does seamless navigation through your app create better engagement?
- How can you use technology to minimize data entry by customers for seamless browsing and transactions?
- How can you partner with digital platforms in social media, location services, and mobile marketing (“SoLoMo”) to improve UX and acquire more users?
- How can you shift from CRM to CEM to give your customers a dynamic user experience?
15:20 Mapping the customer experience: How can you truly understanding the needs and preferences of your customers, as well as their behaviour during the buying journey?
A more rigorous, creative and interactive approach to tackling the critical challenges you all face today. Collaborate with 11 of your peers to determine a new 3-step action plan to take back to the office and test. Share your recent experiences, challenge each other on points of disagreement and ultimately find a way forward that leverages the innovation, know-how and insights from the collective brain power in the boardroom.