Imran Younis

Global Head of User Experience

14:30 Case Study: Mobile makeover – How does seamless navigation through your app create better engagement?

  • How can you use technology to minimize data entry by customers for seamless browsing and transactions?
  • How can you partner with digital platforms in social media, location services, and mobile marketing (“SoLoMo”) to improve UX and acquire more users?
  • How can you shift from CRM to CEM to give your customers a dynamic user experience?

15:20 Mapping the customer experience: How can you truly understanding the needs and preferences of your customers, as well as their behaviour during the buying journey?

A more rigorous, creative and interactive approach to tackling the critical challenges you all face today. Collaborate with 11 of your peers to determine a new 3-step action plan to take back to the office and test. Share your recent experiences, challenge each other on points of disagreement and ultimately find a way forward that leverages the innovation, know-how and insights from the collective brain power in the boardroom.

Check out the incredible speaker line-up to see who will be joining Imran.

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