Digital Travel Summit APAC (past event)
25 - 27 April, 2016
Contact Us: 65 6722 9455
Digital Travel Summit APAC Day 1, Wednesday April 13th
08:30 - 08:50 Conference Registration & Networking
08:50 - 09:00 Opening Remarks
09:00 - 09:10 Chairperson Opening Remarks
Diego Dugatkin
Executive Vice PresidentSwitchfly
09:10 - 09:30 Opening keynote: Digital Disruption: What's next for the Travel Industry?
09:30 - 09:50 Out-of-the-box Keynote: Will Digital Save our Souls or Eat our Lunch?
09:50 - 10:40 360° Review: The travel agenda for the next 12 months – How can you use data analytics to predict what’s coming next?
- State of the industry: What does the future APAC traveler want?
- Evaluating the different business models in the market: What old ideas need to be cast-off and what new ones must be embraced?
- The scramble to the top: How will the crowded online travel ecosystem affect your business?
- Next stop: Where are the new opportunities in consumer travel technology?
Nick Barton
Chief Commercial Officer, Asia, Middle East & AfricaIHG - InterContinental Hotels Group
Steve Pardue
Vice President, APACTealium
Russell Young
MD, APACSojern
10:40 - 11:00 Case study: Reinventing the online purchase – How can you transform your payment strategy to grow your business?
- Conversion optimization: How can you get your customers to the end of the buying funnel?
- Experience Optimization: How can you effectively target the entire customer journey across channels?
- Lifecycle Optimization: What do you gain from staying connected beyond transactions?
- Analytics Optimization: How can you use your customer data to increase UX and drive loyalty?
11:00 - 11:20 The Digital Airline: From Digital Strategy to Airline Strategy
11:20 - 12:00 Morning Networking Break
12:00 - 12:20 Case study: Capturing the lucrative China outbound market - How can you put together a winning strategy?
Nick Barton
Chief Commercial Officer, Asia, Middle East & AfricaIHG - InterContinental Hotels Group
12:20 - 12:40 The big interview: How can you grow your business to have an greater share of the Chinese independent travelling market?
12:40 - 13:20 All-star panel: Executing a revenue creation strategy in China - How can you grow your business in such a fragmented and competitive market?
- Your China batting strategy: What are the 5 golden rules for succeeding in the Chinese marketplace?
- Travelers shifting online at a blistering pace: How can your business keep up and capitalize?
- Differentiation: What are the best digital marketing channels you can tap into to help your brand to stand out in a crowded marketplace?
- Lower prices vs. customer experience – which is more important?
- Online vs. Offline – which is more important?
Clement Wong
CEOBeMyGuest
13:20 - 14:20 Networking Lunch Break
DRIVING REVENUE AND GROWTH
14:20 - 14:40 Case Study: Optimizing your path to purchase – What are the challenges and opportunities of alternative payment solutions?- Smart Money: How have e-wallet services optimised payments for customers?
- Mobile Money: Implications on portability and security
- How can adding offline payment methods in markets that are not mature speed up processes?
- What are the challenges of integrating multiple partnerships with payment gateways onto your platform? How can you overcome them?
KOREA CLINIC
14:20 - 14:40 All-star panel: Who will prosper in the rapidly expanding Korean travel market and why?
Korea is currently the third largest outbound travel market in APAC (after China and Japan). It has to continue investing in infrastructure in order to handle the growing number of travellers. Online sales and mobile sales have both risen rapidly with the favourable influence of advanced IT and wide penetration of smartphones.
Travelog
- What are the top challenges and opportunities in the Korean online travel market and how can you adapt your e-commerce strategy to them?
- The ‘me’ effect: How is the fragmentation of the Korean market into ever increasing niches affecting the digital traveler?
- The leapfrog effect: How has the rapid development of technology and infrastructure changed traveler behavior?
- The red tape effect: How has the breakdown of barriers for outbound travel impacted the online travel market in Korea?
- The inbound traveler: How can you encourage and keep growing the demand for travel within Korea?
Matt Kwa
CEOTravelog
DATA ANALYTICS AND USER BEHAVIOR
14:20 - 14:40 Personalization road-map: How can you leverage your customer data to offer an individual, inspirational and seamless customer experience?A more rigorous, creative and interactive approach to tackling the critical challenges you all face today. Collaborate with 11 of your peers to determine a new 3-step action plan to take back to the office and test. Share your recent experiences, challenge each other on points of disagreement and ultimately find a way forward that leverages the innovation, know-how and insights from the collective brain power in the boardroom.
Leroy Pinto
Head of Enterprise Analytics, SEA/IndiaYiorgos Hadjiandrea
Head of DoubleClick, Agency Partnership, SEAStream A
14:40 - 15:00 Case study: Mobile Measurement At Cruising Altitude: How can you make the most of attribution and marketing analytics?- Shift from last-click model to attribution modelling: How has the industry adapted to this change?
- How will attribution modelling guide you to redistribute and optimise your marketing spend?
- What are the different kinds of attribution models and which is best suited to your business at this point?
- What are the limitations of attribution modelling? How can you find solutions to these limits?
Stream B
14:40 - 15:00 Stream B continuedStream C
14:40 - 15:00 Stream C continuedStream A
15:00 - 16:50 All-star panel: How do you strike a balance between driving direct bookings and using OTAs?
Speakers:
Jeroen Vaassen Senior Director, Revenue Management, Asia Pacific Starwood Hotels and Resorts
Jia En Teo Co-Founder Roomorama.com
Maxim El Masri Senior Director, Global Partner Group, Asia Pacific Expedia
Jhorna Rincon Director of Digital Services, APAC Marriott International
Russell Young MD, APAC Sojern
Jeroen Vaassen Senior Director, Revenue Management, Asia Pacific Starwood Hotels and Resorts
Jia En Teo Co-Founder Roomorama.com
Maxim El Masri Senior Director, Global Partner Group, Asia Pacific Expedia
Jhorna Rincon Director of Digital Services, APAC Marriott International
Russell Young MD, APAC Sojern
Jeroen Vaassen
Senior Director, Revenue Management, Asia PacificStarwood Hotels and Resorts
Russell Young
MD, APACSojern
Stream B
15:00 - 16:50 Stream B continuedStream C
15:00 - 16:50 Stream C continued16:50 - 15:20 Case study: How can you increase bookings, build customized cross-channel journeys and drive loyalty across digital properties?
- How can you overcome the brand challenges associated with ancillary revenue?
- Unbundling airfares: How can you filter and recognise the components that should be included in your ancillary revenue stream?
- How can you ensure optimal price points for your travel add-ons to maximise value?
- New generation airlines vs. Traditional airlines: How should the approach differ for ancillary revenue management?
- How can you capitalize on on-board sales?
JAPAN CLINIC
15:20 - 15:40 Fireside chat: Time for a reboot? Evaluating the current status of the Japanese market and the long term opportunities for growth
Japan boasts APAC's second largest online travel market behind China and one of the world's largest travel markets overall. The country continues to feel the effects of lingering economic stagnation and has recovered slowly from the March 2011 earthquake and tsunami. Although Japan's travel market growth has remained sluggish, relatively stronger online bookings gains are expected that would narrow the gap between Japan and the world's most mature online travel markets.
Expedia
- How far has the travel and tourism industry recovered and restored since the 2011 disaster?
- How has Japan narrowing the gap between other online travel markets?
- What are the challenges and opportunities in the Japanese online travel market and how can you adapt your e-commerce strategy to them?
- The leapfrog effect: How has the rapid development of technology and infrastructure changed traveller behaviour?
- 2020 Olympics: What impact will this have on the wider tourism market?
James Marshall
Vice President, Transport Partner Services, APACExpedia
CUSTOMER EXPERIENCE AND LOYALTY
15:20 - 15:40 Mapping the customer experience: How can you truly understanding the needs and preferences of your customers, as well as their behaviour during the buying journey?A more rigorous, creative and interactive approach to tackling the critical challenges you all face today. Collaborate with 11 of your peers to determine a new 3-step action plan to take back to the office and test. Share your recent experiences, challenge each other on points of disagreement and ultimately find a way forward that leverages the innovation, know-how and insights from the collective brain power in the boardroom.
Stream A
15:40 - 16:00 Case study: How can you use cross screen AI to reach travelers online?The shift to cross screen has radically changed consumer behavior--and how marketers reach and interact with both existing and potential customers in a post-mobile era.
But in a world where we no longer identify consumers by types of devices, but rather by their behavior across screens, how can travel providers effectively reach and engage their customers?
Appier, a cross screen first company, will talk about how artificial intelligence helps resolve this complexity to make cross screen easy for marketers--from predicting user behavior to measuring the role each screen played in the user's journey--to help them reach and win with travelers online.
Stream B
15:40 - 16:00 Stream B continuedStream C
15:40 - 16:00 Stream C continuedCUSTOMER EXPERIENCE AND LOYALTY
16:00 - 16:20 How can you achieve agility with insight?
Reserved for Performance Horizon
Stream B
16:00 - 16:20 Stream B continuedStream C
16:00 - 16:20 Stream C continued16:20 - 16:50 Afternoon Networking Break
Stream A
16:50 - 17:10 Case study: How can you increase bookings, build customized cross-channel journeys and drive loyalty across digital properties?ANZ CLINIC
16:50 - 17:10 Fireside chat: The mature marketplace – where are the new opportunities? OTAs? Mobile? Analytics? And what are the predicted growth rates through 2017?
The resilience of the Australian and New Zealand (ANZ) economies has been a crucial tailwind to the countries' tourism industries. ANZ is APAC's third largest travel market, and because of its maturity, its growth lags that of many of its neighbour markets, which are smaller and still emerging. Yet despite having the highest online travel penetration in the region, ANZ's online travel growth will continue to outpace its total travel market through 2015.
- What are the top challenges and opportunities in the ANZ online travel market and how can you adapt your e-commerce strategy to them?
- How is the ANZ industry innovating to boost online travel growth?
- How can global travel companies penetrate and succeed in the ANZ market?
- High growth of OTAs: Will they outpace suppliers’ in the coming years?
- Expansion: How do local ANZ companies plan to pursue growth, expand abroad and handle competition?
DRIVING REVENUE AND GROWTH
16:50 - 17:10 Grow fast or die slow: How can you build a conversion funnel that will triple your profits?A more rigorous, creative and interactive approach to tackling the critical challenges you all face today. Collaborate with 11 of your peers to determine a new 3-step action plan to take back to the office and test. Share your recent experiences, challenge each other on points of disagreement and ultimately find a way forward that leverages the innovation, know-how and insights from the collective brain power in the boardroom.
Stream A
17:10 - 17:30 Case Study: Insights into an airline customer – a 360 degree view
Stream B
17:10 - 17:30 Stream B continuedStream C
17:10 - 17:30 Stream C continuedStream A
17:30 - 18:10 All-star panel: How can loyalty programs and customer experience initiatives have a remarkably positive effect on your business?
MIDDLE EAST CLINIC
17:30 - 18:10 Fireside chat: Getting your strategy right – How can you overcome language and payment challenges to prosper in the Middle East?
Online commerce in the Middle East is still in the early stages of development, but the region's travel industry is growing fast, both online and off. A predominantly young population is increasingly well-educated, comfortable with technology and excited about living a modern lifestyle – factors that make the Middle East ripe for travel market growth. Travel dynamics differ across the region's individual countries, where technology and e-commerce adoption vary widely.
The Siam Bangkok
- What are the top challenges and opportunities in the Middle East online travel market and how can you adapt your e-commerce strategy to them?
- What are the localisation strategies that can be implemented to establish customer relationships? -How can you build a successful multi-channel payment strategy inclusive of all online and offline methods in the region?
- How can an inclusive payment method with alternative offline payment solutions drive conversions?
- Complexity of Arabic: How can you integrate multiple complex languages whilst keeping the payment process simple?
- Emergence of Meta-searches and continued growth of OTAs: What does this mean for the future of direct bookings?
Leanne Hucker
Director of Sales and MarketingThe Siam Bangkok
POWERING DIGITAL MARKETING
17:30 - 18:10 How can you leverage the power of programmatic marketing to increase performance and lower costs?A more rigorous, creative and interactive approach to tackling the critical challenges you all face today. Collaborate with 11 of your peers to determine a new 3-step action plan to take back to the office and test. Share your recent experiences, challenge each other on points of disagreement and ultimately find a way forward that leverages the innovation, know-how and insights from the collective brain power in the boardroom.