Mobile and Multi Device Focus Day, 12th April

08:30 - 08:50 Networking Coffee and Registration

08:50 - 09:00 Opening Remarks

09:00 - 09:10 Chairman Opening Remarks

09:10 - 09:30 Retail innovation keynote: How can you effectively adapt your overall e-commerce strategy given the shift towards mobile commerce?

Kaushal Bhalotia, Head – Online Marketing,Zalora Pte Ltd
  • How can you diminish cart abandonment and boost conversion?
  • How can you successfully exploit mobile advertising opportunities?
  • How can you overcome platform fragmentation challenges? (iOS, Android, different Android forks, Chat apps and mobile web)
  • How can you ensure that your app is a part of your user’s daily life?
  • How can a geo sensitive strategy revamp your mobile business?

Kaushal Bhalotia

Head – Online Marketing
Zalora Pte Ltd

  • Increasing m-commerce traffic: How can you capture a bigger market share?
  • Driving m-commerce conversions: What strategies will successfully guide your customers from browse to book?
  • How can a responsive and adaptive mobile site positively transform UX?
  • How can developing and improving the structure of your internal mobile team guarantee profitable results for your organization?
  • How can you cope with the blurring of the lines between “wearables”, tablets, mobiles and laptops, without building and managing new channels and touchpoints from scratch every time?
  • Mobile first to mobile only: How will the mobile ecosystem in APAC evolve over the next 5 years?
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Ross Veitch

Chief Executive Officer
Wego

Hermione Joye

Senior Industry Manager
Google

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Kevin Cohn

SVP of Operations
Smartling

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Isaac Poh

Head of Partnerships – SEA and China
Expedia

10:10 - 11:00 Case Study Revolution: How can you implement a mobile first digital strategy that will turn your revenues into profit?

Youvraj Seeam, ESales and Product Manager,Air Mauritius
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Youvraj Seeam

ESales and Product Manager
Air Mauritius

11:00 - 11:30 Morning Networking Break

11:30 - 11:50 Case Study: Using mobile to engage connected traveller - How can you create an optimal mobile buying process?

George Guo, Corporate VP and MD APAC, Enterprise and Intelligence Solutions,Syniverse
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George Guo

Corporate VP and MD APAC, Enterprise and Intelligence Solutions
Syniverse

11:50 - 12:50 Revolution Case Study: How can you diminish cart abandonment and boost mobile conversion rates?

Samujjal (Sam) Purkayastha, VP Partnerships & Growth,MoEngage Rajat Suri, General Manager – Mobile Growth,Yatra
In this innovative and interactive format, spend 20 minutes hearing a best practice case study before being challenged to find solutions to some of the most prevalent challenges in industry. Engage in small interactive roundtable discussions before each group presents its conclusions back to the audience.

  • How can you identify the segments of the mobile conversion funnel where the business faces high cart abandonment rates?
  • How can you ensure that the checkout process is streamlined and simple?
  • Optimizing content: How can you eliminate the needless information?
  • How can you increase service and price transparency throughout the customer journey?
Reserved for MoEngage
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Samujjal (Sam) Purkayastha

VP Partnerships & Growth
MoEngage

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Rajat Suri

General Manager – Mobile Growth
Yatra

12:50 - 13:50 Networking Lunch Break

13:50 - 14:30 All-star panel: How can you craft compelling content for mobile campaigns to increase conversions?

Michael Nurbatlian, Director of Marketing,Infinite Luxury Hans Ebenhahn, CEO and Founder,NusaTrip
  • Shift from discovery focused campaigns to reaching the customer at the point of purchase: How can your mobile content adapt to this shift and maximise conversions?
  • Video marketing: How can you use this to take your content marketing to the next level?
  • Decoding the mobile user’s mindset: Is your mobile content appealing to customers on the go as well as the static customers?
  • Social media: How do you measure what content works best across the various social channels?
  • Mobile search intent: How can you use data to drive your mobile content marketing strategy?
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Michael Nurbatlian

Director of Marketing
Infinite Luxury

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Hans Ebenhahn

CEO and Founder
NusaTrip

14:30 - 14:50 Case Study: Mobile makeover – How does seamless navigation through your app create better engagement?

Imran Younis, Global Head of User Experience,LateRooms
  • How can you use technology to minimize data entry by customers for seamless browsing and transactions?
  • How can you partner with digital platforms in social media, location services, and mobile marketing (“SoLoMo”) to improve UX and acquire more users?
  • How can you shift from CRM to CEM to give your customers a dynamic user experience?
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Imran Younis

Global Head of User Experience
LateRooms

14:50 - 15:25 Fireside Chat: Travel digital transformation – How can you drive customer centricity and optimize the journey to personalization?

Siva Ganeshanandan, Director,Adobe Marketing Cloud, Asia Pacific Hans Nugroho, Chief Commercial Officer,Citilink
  • From nice-to have must-have: how can you optimize your multi-device marketing efforts to drive conversions? -
  • Connecting the dots: How can you track the user journey to optimize UX across devices?
  • What are the benefits of integrating cross device targeting to your multichannel advertising strategy?
  • How can you evaluate and tap into the cross device and multi screen consumer behavior?
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Siva Ganeshanandan

Director
Adobe Marketing Cloud, Asia Pacific

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Hans Nugroho

Chief Commercial Officer
Citilink

15:25 - 15:45 Case Study: How can you win the lucrative Chinese travellers via precise cross-platform targeting?

Raymond Teoh, General Manager, Southeast Asia,iClick Interactive Asia Limited
  • How can you overcome the resistance that user’s face right before making a booking?
  • Self-connections: How has Dohop benefitted from offering consumers the option to plan their journey using different airlines?
  • Meta-booking: How has this increased the UX of our customer base?
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Raymond Teoh

General Manager, Southeast Asia
iClick Interactive Asia Limited

15:45 - 16:15 Networking Coffee Break

16:15 - 16:35 Case Study: Smart customer care tools – How can you show your customers that you really care?

Maria Jakubowska, Consulting Director APAC, Enterprise Content Management,Comarch SA
We live in the era of the customer. Modern customers have higher demands, want special treatment, and enjoy tailor-made solutions and personalized experience. During the presentation I’ll show you:
• Era of the customer – What is the modern customer looking for?
• How can you use IT solutions in order to provide your customers with better, quicker and proactive care?
• Smart Tools – How can you effectively use Social Media analytics module, Machine Learning engine or Proactive chat?

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Maria Jakubowska

Consulting Director APAC, Enterprise Content Management
Comarch SA

16:35 - 16:55 Case Study: How can you use mobile retargeting to keep your brand front of mind and increase customer lifetime value?

You Teck Lam, Head of Performance Marketing,HotelQuickly
  • Brand DNA: How can you create a comprehensive brand-appropriate mobile experience?
  • How does retargeting add value to your m-commerce strategy?
  • How can retargeting grab the attention of users given the small window of opportunity?
  • Loyalty programmes: How can you take advantage of your reward programs when you put together your personalisation and re-targeting strategy?
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You Teck Lam

Head of Performance Marketing
HotelQuickly

We break into roundtables and finish the day with interactive discussions on the day’s main takeaways. Delegates have the chance to question our speakers more closely and are also encouraged to share their own experiences and innovations in Mobile and Multi-Device.


Roundtable 1 – How can you create a mobile buying process thatis both streamlined and intuitive?

Isaac Poh, Head ofPartnerships – SEA and China, Expedia


Roundtable 2 – How can you optimise for long term mobile engagement rather than short term revenue generation?

Ross Veitch, Co-Founder & CEO, Wego.com


Roundtable 3 – How you identify and partner with the optimalmobile solution providers to increase conversions?

Jia En Teo,Co-Founder, Roomorama.com


Roundtable 4 – How can you better understand the user POV toensure you feature on their mobile device?

Jhorna Rincon, Director of Digital Services, APAC, Marriott International


Roundtable 5 – How can you use mobile marketing automation to efficiently reach the rightprospect at the right time?

C.S. Soong, General Manager,Singapore, Klook Travel


Roundtable 6 – How can retargeting add value to your m-commercestrategy?

You Teck Lam, Head ofPerformance Marketing, HotelQuickly

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Jia En Teo

Co-Founder
Roomorama.com

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Ross Veitch

Chief Executive Officer
Wego

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You Teck Lam

Head of Performance Marketing
HotelQuickly

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Isaac Poh

Head of Partnerships – SEA and China
Expedia

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Jhorna Rincon

Director of Digital Services, APAC
Marriott International

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C.S. Soong

General Manager, Singapore
Klook Travel

17:55 - 18:00 End of Pre-Conference Day

18:00 - 23:59 Invitation only site-visit to Accenture Innovation Centre