Ross Veitch


Chief Executive Officer
Wego


09:30 360° Review: How can you reshape your organisation to capitalise on the mobile phenomenon?

  • Increasing m-commerce traffic: How can you capture a bigger market share?
  • Driving m-commerce conversions: What strategies will successfully guide your customers from browse to book?
  • How can a responsive and adaptive mobile site positively transform UX?
  • How can developing and improving the structure of your internal mobile team guarantee profitable results for your organization?
  • How can you cope with the blurring of the lines between “wearables”, tablets, mobiles and laptops, without building and managing new channels and touchpoints from scratch every time?
  • Mobile first to mobile only: How will the mobile ecosystem in APAC evolve over the next 5 years?

16:55 Mobile and Multi Device Roundtables

We break into roundtables and finish the day with interactive discussions on the day’s main takeaways. Delegates have the chance to question our speakers more closely and are also encouraged to share their own experiences and innovations in Mobile and Multi-Device.


Roundtable 1 – How can you create a mobile buying process thatis both streamlined and intuitive?

Isaac Poh, Head ofPartnerships – SEA and China, Expedia


Roundtable 2 – How can you optimise for long term mobile engagement rather than short term revenue generation?

Ross Veitch, Co-Founder & CEO, Wego.com


Roundtable 3 – How you identify and partner with the optimalmobile solution providers to increase conversions?

Jia En Teo,Co-Founder, Roomorama.com


Roundtable 4 – How can you better understand the user POV toensure you feature on their mobile device?

Jhorna Rincon, Director of Digital Services, APAC, Marriott International


Roundtable 5 – How can you use mobile marketing automation to efficiently reach the rightprospect at the right time?

C.S. Soong, General Manager,Singapore, Klook Travel


Roundtable 6 – How can retargeting add value to your m-commercestrategy?

You Teck Lam, Head ofPerformance Marketing, HotelQuickly



Check out the incredible speaker line-up to see who will be joining Ross.

Download The Latest Agenda