Digital Travel Summit APAC (past event)
25 - 27 April, 2016
Contact Us: 65 6722 9455
Digital Travel Summit APAC Day 2, Thursday April 14th
08:30 - 09:20 Conference Registration & Networking
09:20 - 09:30 Chairperson Opening Remarks
09:30 - 09:50 Keynote: Digital technology in travel – What does the future hold?
09:50 - 10:10 Keynote: How can you safeguard your brand against the tech savvy bargain hungry millennial consumer?
- Mobile and convenience: How are millenials shaping the future of business travel?
- Connected consumers: How should you position your brand to cope with a generation unafraid to voice dissatisfaction?
- Adapting your e-commerce strategy: evaluating the different business models in the market
- What do customers really want and how can you deliver it to them?
10:10 - 11:00 All-star panel: Meet the travel disruptors – how has the ecosystem evolved and what synergies are there for your business?
Speakers:
John Sinke Assistant Vice President Digital Marketing, e-Commerce & Social Media Resorts World Sentosa
Kiren Tanna Co-Founder and Managing Director ZenRooms
Jaeho Jang Country Director, Singapore Spotify
Alan Liu Regional Lead, Business Development and Partnerships Grab
Prashant Kirtane Vice President, Asia HomeAway
Emma Heap Managing Director FoodPanda
John Sinke Assistant Vice President Digital Marketing, e-Commerce & Social Media Resorts World Sentosa
Kiren Tanna Co-Founder and Managing Director ZenRooms
Jaeho Jang Country Director, Singapore Spotify
Alan Liu Regional Lead, Business Development and Partnerships Grab
Prashant Kirtane Vice President, Asia HomeAway
Emma Heap Managing Director FoodPanda
- Will the entire travel industry gradually move towards a shared collaborative model?
- Synergies: How can your partner with disruptive companies and what are the challenges and benefits?
- On demand economy: How will this radically alter the cost of services and the future workforce?
- APAC focus: How can you grow your overseas business in Asia’s fragmented and ultra-competitive marketplace?
John Sinke
Assistant Vice President Digital Marketing, e-Commerce & Social MediaResorts World Sentosa
Jaeho Jang
Country Director, SingaporeSpotify
Alan Liu
Regional Lead, Business Development and PartnershipsGrab
Prashant Kirtane
Vice President, AsiaHomeAway
Emma Heap
Managing DirectorFoodPanda
11:00 - 11:40 Morning Networking Break
11:40 - 12:00 Case Study: Asia Pacific Insights – How are a new generation of leisure and business travellers transforming digital travel?
12:00 - 12:20 Case Study: The age of the agile marketer: How can you keep up with your customers?
12:20 - 13:00 All-star panel: Online travel innovators and start-ups – How has the Indian travel market changed and what new ideas need to be embraced?
- An innovative approach: How can you offer both online and offline products and services to succeed in this marketplace?
- India smartphone boom: How can you use the power of mobile to drive revenue and growth?
- The Indian customer mind-set: How has identifying Indian consumer needs helped the company to succeed in such a competitive marketplace?
- Evolving technology: How can you stay ahead of the curb to meet the demands of this rapidly developing travel market?
Leroy Pinto
Head of Enterprise Analytics, SEA/India13:00 - 14:00 Networking Lunch Break
POWERING DIGITAL MARKETING
14:00 - 14:20 Case Study: Content Engagement – How can you expand your marketing capabilities and drive conversions?- How can you best identify the types of content to engage your different customer segments?
- What are the engagement and content metrics that matter in this new era of digital marketing?
- How can you re-target your content and engage the critical millennial generation?
- How can you successfully track the ROI of your content?
SINGAPORE CLINIC
14:00 - 14:20 All-star panel: Staying ahead of the competition – How can you differentiate yourself in the Singaporean marketplace and what does it take to succeed?With a nationwide broadband network, Singapore leads the region with a high mobile internet penetration rate and high usage of social media. Online and traditional travel retailers have taken advantage of this to launch technology-based campaigns and initiatives that create brand awareness and product engagements through online platforms. The ability to keep up with technological developments, such as 4G network, new mobile devices’ and tablets’ interfaces, as well as social media monitoring, is essential for travel retailers to remain relevant to consumers.
- What are the top challenges and opportunities in the Singapore online travel market and how can you adapt your e-commerce strategy to them?
- Differentiation: What are the best digital marketing channels you can tap into to help your brand to stand out in a crowded marketplace?
- Rise of last minute bookings: How can you adapt your digital strategies to capitalise on this?
- Luxury travel: How can you encourage the business class traveller to book with you?
- Major events: What impact will this have on the wider tourism market?
- Why are budget airlines in Singapore collaborating and what are the implications?
Benjamin Choo
Head of Marketing and Business Development, SingaporeKKday
Stream A
14:20 - 14:50 All-star panel: Personalisation – How can you offer a unique customer experience without becoming a nuisance?- How can you build a product and experience that is tailored to each customer’s needs?
- What digital marketing strategies work well for re-targeting consumers?
- How can you eliminate the lack of anonymity, relevance, credibility and security to ensure your get the best results?
- Getting the balance right: How can you control the frequency of personalised messages?
- How can you track your customers across different devices and touch-points?
Caroline Leong
Director, Digital Marketing Asia PacificFRHI - Fairmont Raffles Hotels and Resorts
Stream B
14:20 - 14:50 Stream B continued14:50 - 15:00 Fireside chat: Understanding the mind-set of the Malaysian customer – how can you tap into this emerging tech savvy consumer base?
Malaysia has surpassed ASEAN countries such as Thailand, Vietnam, Philippines and Indonesia in terms of broadband penetration. Therefore, the online distribution channel is becoming rapidly tapped into by many players in travel and tourism, eyeing the potential group of the customer base which can be connected through the internet. Leading travel and tourism players such as AirAsia, Agoda, Expedia and Hertz have shown strong sales performance through its online websites.
The Royale Chulan
- What are the top challenges and opportunities in the Malaysian online travel market and how can you adapt your e-commerce strategy to them?
- Differentiation: What are the best digital marketing channels you can tap into to help your brand to stand out in a rapidly developing marketplace?
- The leapfrog effect: How has the rapid development in technology and infrastructure changed traveller behaviour?
- Online vs. Offline: Is the market ready for digital travel or do they still prefer traditional travel agencies?
- How is the implementation of GST in Malaysia affecting travel bookings?
- The inbound traveller: How can you encourage and keep growing the demand for travel within Malaysia?
Jason S’ng
Group Director of Sales & MarketingThe Royale Chulan
Stream A
15:00 - 15:40 All-star panel: How can you boost your digital marketing spend and use social media and partnerships to expand your reach?
Moderator:
John Sinke Assistant Vice President Digital Marketing, e-Commerce & Social Media Resorts World Sentosa
Speakers:
Deepali Naair Chief Marketing Officer Club Mahindra
Prashant Puri CEO and Co-Founder AdLift, Inc.
Blanca Menchaca Co-Founder and Head of Marketing BeMyGuest
Matt Kwa CEO Travelog
John Sinke Assistant Vice President Digital Marketing, e-Commerce & Social Media Resorts World Sentosa
Speakers:
Deepali Naair Chief Marketing Officer Club Mahindra
Prashant Puri CEO and Co-Founder AdLift, Inc.
Blanca Menchaca Co-Founder and Head of Marketing BeMyGuest
Matt Kwa CEO Travelog
- Faced with an overwhelming choice of digital marketing channels, where should you invest your marketing budgets?
- Double down on digital advertising: How do you measure and maximise ROI?
- Life without Facebook: How can you improve your social media engagement using other platforms like WeChat, Twitter and Instagram?
- How can online and offline partnerships support and develop your digital marketing efforts?
- The Digital Skills Gap: how to find the digital talent that can help you grow your e-commerce business?
John Sinke
Assistant Vice President Digital Marketing, e-Commerce & Social MediaResorts World Sentosa
Matt Kwa
CEOTravelog
Stream B
15:00 - 15:40 Stream B continued15:40 - 16:10 Afternoon Networking Break
DATA ANALYTICS AND USER BEHAVIOR
16:10 - 17:10 Revolution Case Study: Mobile retargeting – How can you overcome UX, connectivity and payment challenges?
In this innovative and interactive format, spend 20 minutes hearing a best practice case study before being challenged to find solutions to some of the most prevalent challenges in industry. Engage in small interactive roundtable discussions before each group presents its conclusions back to the audience.
Google
- How can you quantify the full value of mobile strategies?
- How can you integrate new measurement approaches to redesign your customer experience and overcome connectivity and payment challenges?
- How can you use data analytics to create innovative mobile experiences?
Alexis Lesage
Industry Manager, Airlines and Tourism BoardsINDONESIA CLINIC
16:10 - 17:10 Fireside chat: Brace for the boom – How can you position your brand in a crowded and upcoming market?
Akin to other developing nations in Asia, Indonesia has all the right ingredients to be a fast-growing travel market. The archipelago is already a prominent inbound destination, and its domestic travel market is increasingly fuelled by a flourishing economy, improving infrastructure and rising disposable income among its urban and working-class population
- What are the top challenges and opportunities in the Indonesian online travel market and how can you adapt your e-commerce strategy to them?
- Payments: How can you overcome the challenge of operating in a market where 70% of payments are done via bank transfer?
- Differentiation: what are the best digital marketing channels you can tap into to help your brand to stand out in a rapidly developing marketplace?
- Talent: How can you overcome the challenge of finding, recruiting and retaining the right talent?
- Regulation: Getting up to speed with the legal framework whilst expanding into the market
Stream A
17:10 - 17:30 Case Study: Data driven approach – How can you use analytics to boost loyalty and optimize your digital strategy?- Predictive analytics: How can you use customer data to respond to changing customer behaviour?
- Real-time feedback: How can you use real time customer feedback to customize your offering?
- Behavioural profiling: How can you transform your data into actionable intelligence?
THAILAND CLINIC
17:10 - 17:30 Fireside chat: How can you enter and succeed in the dynamic, high-growth travel market of Thailand?Thailand has seen steady growth with internet transactions becoming popular among urban tourists owing to the attractive promotions and discounting prices which continued to be introduced throughout the year. The most popular categories for online tourism are hotels and airlines. International brands of intermediaries such as Agoda.com, booking.com and Expedia.co.th are crucial players which have moved very fast and jumped into the forefront position, notably Agoda.com.
- What are the top challenges and opportunities in the Thailand online travel market and how can you adapt your e-commerce strategy to them?
- The leapfrog effect: How has the rapid development in technology and infrastructure changed traveller behaviour?
- The red tape effect: How has the breakdown of barriers for outbound travel impacted the online travel market in Thailand? -Price sensitivity: How can you best use attractive promotions and discounts to differentiate your brand?
- Political turmoil: How can the market bounce back from low rates of international arrivals?
- The inbound traveller: How can you encourage and keep growing the demand for travel within Thailand?
Stream A
17:30 - 18:10 All-star panel: The data analytics explosion – How can you drive optimal efficiency and lower costs while enhancing the customer experience?- Voice of the customer analytics: How can you increase client satisfaction?
- How can you use data to understand changes in consumer behavior and optimize their future experience?
- Rise of data scientists: Are your internal teams prepared to use and handle data to benefit your business?
- How will predictive analytics re-shape the travel industry?
Jim Chang
Head of Product DevelopmentKKday