25 - 27 April, 2016
Contact Us: 65 6722 9455
Director, Digital Marketing Asia Pacific
FRHI - Fairmont Raffles Hotels and Resorts
14:20 All-star panel: Personalisation – How can you offer a unique customer experience without becoming a nuisance?
- How can you build a product and experience that is tailored to each customer’s needs?
- What digital marketing strategies work well for re-targeting consumers?
- How can you eliminate the lack of anonymity, relevance, credibility and security to ensure your get the best results?
- Getting the balance right: How can you control the frequency of personalised messages?
- How can you track your customers across different devices and touch-points?