Caroline Leong

Director, Digital Marketing Asia Pacific
FRHI - Fairmont Raffles Hotels and Resorts

14:20 All-star panel: Personalisation – How can you offer a unique customer experience without becoming a nuisance?

  • How can you build a product and experience that is tailored to each customer’s needs?
  • What digital marketing strategies work well for re-targeting consumers?
  • How can you eliminate the lack of anonymity, relevance, credibility and security to ensure your get the best results?
  • Getting the balance right: How can you control the frequency of personalised messages?
  • How can you track your customers across different devices and touch-points?

Check out the incredible speaker line-up to see who will be joining Caroline.

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