Digital Travel Summit APAC (past event)
25 - 27 April, 2016
Contact Us: 65 6722 9455
Mobile and Multi Device Focus Day, 12th April
08:30 - 08:50 Networking Coffee and Registration
08:50 - 09:00 Opening Remarks
09:00 - 09:10 Chairman Opening Remarks
09:10 - 09:30 Retail innovation keynote: How can you effectively adapt your overall e-commerce strategy given the shift towards mobile commerce?
- How can you diminish cart abandonment and boost conversion?
- How can you successfully exploit mobile advertising opportunities?
- How can you overcome platform fragmentation challenges? (iOS, Android, different Android forks, Chat apps and mobile web)
- How can you ensure that your app is a part of your user’s daily life?
- How can a geo sensitive strategy revamp your mobile business?
Kaushal Bhalotia
Head – Online MarketingZalora Pte Ltd
09:30 - 10:10 360° Review: How can you reshape your organisation to capitalise on the mobile phenomenon?
- Increasing m-commerce traffic: How can you capture a bigger market share?
- Driving m-commerce conversions: What strategies will successfully guide your customers from browse to book?
- How can a responsive and adaptive mobile site positively transform UX?
- How can developing and improving the structure of your internal mobile team guarantee profitable results for your organization?
- How can you cope with the blurring of the lines between “wearables”, tablets, mobiles and laptops, without building and managing new channels and touchpoints from scratch every time?
- Mobile first to mobile only: How will the mobile ecosystem in APAC evolve over the next 5 years?
Hermione Joye
Senior Industry Manager
10:10 - 11:00 Case Study Revolution: How can you implement a mobile first digital strategy that will turn your revenues into profit?
11:00 - 11:30 Morning Networking Break
11:30 - 11:50 Case Study: Using mobile to engage connected traveller - How can you create an optimal mobile buying process?
11:50 - 12:50 Revolution Case Study: How can you diminish cart abandonment and boost mobile conversion rates?
In this innovative and interactive format, spend 20 minutes hearing a best practice case study before being challenged to find solutions to some of the most prevalent challenges in industry. Engage in small interactive roundtable discussions before each group presents its conclusions back to the audience.
- How can you identify the segments of the mobile conversion funnel where the business faces high cart abandonment rates?
- How can you ensure that the checkout process is streamlined and simple?
- Optimizing content: How can you eliminate the needless information?
- How can you increase service and price transparency throughout the customer journey?
Reserved for MoEngage
12:50 - 13:50 Networking Lunch Break
13:50 - 14:30 All-star panel: How can you craft compelling content for mobile campaigns to increase conversions?
- Shift from discovery focused campaigns to reaching the customer at the point of purchase: How can your mobile content adapt to this shift and maximise conversions?
- Video marketing: How can you use this to take your content marketing to the next level?
- Decoding the mobile user’s mindset: Is your mobile content appealing to customers on the go as well as the static customers?
- Social media: How do you measure what content works best across the various social channels?
- Mobile search intent: How can you use data to drive your mobile content marketing strategy?
14:30 - 14:50 Case Study: Mobile makeover – How does seamless navigation through your app create better engagement?
- How can you use technology to minimize data entry by customers for seamless browsing and transactions?
- How can you partner with digital platforms in social media, location services, and mobile marketing (“SoLoMo”) to improve UX and acquire more users?
- How can you shift from CRM to CEM to give your customers a dynamic user experience?
14:50 - 15:25 Fireside Chat: Travel digital transformation – How can you drive customer centricity and optimize the journey to personalization?
- From nice-to have must-have: how can you optimize your multi-device marketing efforts to drive conversions? -
- Connecting the dots: How can you track the user journey to optimize UX across devices?
- What are the benefits of integrating cross device targeting to your multichannel advertising strategy?
- How can you evaluate and tap into the cross device and multi screen consumer behavior?
15:25 - 15:45 Case Study: How can you win the lucrative Chinese travellers via precise cross-platform targeting?
- How can you overcome the resistance that user’s face right before making a booking?
- Self-connections: How has Dohop benefitted from offering consumers the option to plan their journey using different airlines?
- Meta-booking: How has this increased the UX of our customer base?
15:45 - 16:15 Networking Coffee Break
16:15 - 16:35 Case Study: Smart customer care tools – How can you show your customers that you really care?
We live in the era of the customer. Modern customers have higher demands, want special treatment, and enjoy tailor-made solutions and personalized experience. During the presentation I’ll show you:
• Era of the customer – What is the modern customer looking for?
• How can you use IT solutions in order to provide your customers with better, quicker and proactive care?
• Smart Tools – How can you effectively use Social Media analytics module, Machine Learning engine or Proactive chat?
16:35 - 16:55 Case Study: How can you use mobile retargeting to keep your brand front of mind and increase customer lifetime value?
- Brand DNA: How can you create a comprehensive brand-appropriate mobile experience?
- How does retargeting add value to your m-commerce strategy?
- How can retargeting grab the attention of users given the small window of opportunity?
- Loyalty programmes: How can you take advantage of your reward programs when you put together your personalisation and re-targeting strategy?
16:55 - 17:55 Mobile and Multi Device Roundtables
Speakers:
Jia En Teo Co-Founder Roomorama.com
Ross Veitch Chief Executive Officer Wego
You Teck Lam Head of Performance Marketing HotelQuickly
Isaac Poh Head of Partnerships – SEA and China Expedia
Jhorna Rincon Director of Digital Services, APAC Marriott International
C.S. Soong General Manager, Singapore Klook Travel
Jia En Teo Co-Founder Roomorama.com
Ross Veitch Chief Executive Officer Wego
You Teck Lam Head of Performance Marketing HotelQuickly
Isaac Poh Head of Partnerships – SEA and China Expedia
Jhorna Rincon Director of Digital Services, APAC Marriott International
C.S. Soong General Manager, Singapore Klook Travel
We break into roundtables and finish the day with interactive discussions on the day’s main takeaways. Delegates have the chance to question our speakers more closely and are also encouraged to share their own experiences and innovations in Mobile and Multi-Device.
Roundtable 2 – How can you optimise for long term mobile engagement rather than short term revenue generation?
Ross Veitch, Co-Founder & CEO, Wego.com
Roundtable 1 – How can you create a mobile buying process thatis both streamlined and intuitive?
Isaac Poh, Head ofPartnerships – SEA and China, Expedia
Roundtable 2 – How can you optimise for long term mobile engagement rather than short term revenue generation?
Ross Veitch, Co-Founder & CEO, Wego.com
Roundtable 3 – How you identify and partner with the optimalmobile solution providers to increase conversions?
Jia En Teo,Co-Founder, Roomorama.com
Roundtable 4 – How can you better understand the user POV toensure you feature on their mobile device?
Jhorna Rincon, Director of Digital Services, APAC, Marriott International
Roundtable 5 – How can you use mobile marketing automation to efficiently reach the rightprospect at the right time?
C.S. Soong, General Manager,Singapore, Klook Travel
Roundtable 6 – How can retargeting add value to your m-commercestrategy?
You Teck Lam, Head ofPerformance Marketing, HotelQuickly
