Samujjal (Sam) Purkayastha


VP Partnerships & Growth
MoEngage


11:50 Revolution Case Study: How can you diminish cart abandonment and boost mobile conversion rates?

In this innovative and interactive format, spend 20 minutes hearing a best practice case study before being challenged to find solutions to some of the most prevalent challenges in industry. Engage in small interactive roundtable discussions before each group presents its conclusions back to the audience.

  • How can you identify the segments of the mobile conversion funnel where the business faces high cart abandonment rates?
  • How can you ensure that the checkout process is streamlined and simple?
  • Optimizing content: How can you eliminate the needless information?
  • How can you increase service and price transparency throughout the customer journey?
Reserved for MoEngage

14:20 All-star panel: Personalisation – How can you offer a unique customer experience without becoming a nuisance?

  • How can you build a product and experience that is tailored to each customer’s needs?
  • What digital marketing strategies work well for re-targeting consumers?
  • How can you eliminate the lack of anonymity, relevance, credibility and security to ensure your get the best results?
  • Getting the balance right: How can you control the frequency of personalised messages?
  • How can you track your customers across different devices and touch-points?


Check out the incredible speaker line-up to see who will be joining Samujjal (Sam).

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