Isaac Poh

Head of Partnerships – SEA and China
Expedia

Isaac Poh is currently Head of Regional Partner Marketing at AirAsiaExpedia, the JV between Asia’s best low cost airline and the world’s largest online travel agent. His main focus is optimising revenue through strategic partnerships with airlines, financial institutions, ecommerce sites, digital retargeting and programmatic marketing companies, affiliates and networks. Prior to this, he spent 10 years in digital marketing across different industries like tourism, finance and hospitality. In companies like Starwood and the Singapore Tourism Board, Isaac’s expertise in the ecommerce space helped to drive topline growth while pushing the digital envelope with strategy development, running paid campaigns, search, CRM, social and mobile activity as well as tech and platform integration projects.

Check out the incredible speaker line-up to see who will be joining Isaac.

Download The Latest Agenda

Mobile and Multi Device Focus Day, 12th April

Sunday, December 4th, 2016

09:30 360° Review: How can you reshape your organisation to capitalise on the mobile phenomenon?

Increasing m-commerce traffic: How can you capture a bigger market share?
Driving m-commerce conversions: What strategies will successfully guide your customers from browse to book?
How can a responsive and adaptive mobile site positively transform UX?
How can developing and improving the structure of your internal mobile team guarantee profitable results for your organization?
How can you cope with the blurring of the lines between “wearables”, tablets, mobiles and laptops, without building and managing new channels and touchpoints from scratch every time?
Mobile first to mobile only: How will the mobile ecosystem in APAC evolve over the next 5 years?

16:55 Mobile and Multi Device Roundtables

We break into roundtables and finish the day with interactive discussions on the day’s main takeaways. Delegates have the chance to question our speakers more closely and are also encouraged to share their own experiences and innovations in Mobile and Multi-Device.

Roundtable 1 – How can you create a mobile buying process thatis both streamlined and intuitive?

Isaac Poh, Head ofPartnerships – SEA and China, Expedia

Roundtable 2 – How can you optimise for long term mobile engagement rather than short term revenue generation?

Ross Veitch, Co-Founder & CEO, Wego.com

Roundtable 3 – How you identify and partner with the optimalmobile solution providers to increase conversions?

Jia En Teo,Co-Founder, Roomorama.com

Roundtable 4 – How can you better understand the user POV toensure you feature on their mobile device?

Jhorna Rincon, Director of Digital Services, APAC, Marriott International

Roundtable 5 – How can you use mobile marketing automation to efficiently reach the rightprospect at the right time?

C.S. Soong, General Manager,Singapore, Klook Travel

Roundtable 6 – How can retargeting add value to your m-commercestrategy?

You Teck Lam, Head ofPerformance Marketing, HotelQuickly