Michael Nurbatlian

Director of Marketing
Infinite Luxury

Michael Joined Infinite Luxury in 2016 as Director of Marketing. Infinite Luxury is the development firm behind the ultra-luxury Kata Rocks Resort (Phuket) and the award winning Infinite Luxury Spa. Prior to that, Michael has worked with numerous luxury hotels including Mandarin Oriental Hotel Group, where he was the Director of eCommerce & Digital Marketing (2012-2016); InterContinental Resorts and Indigo Pearl, a leading design resort based in Phuket, Thailand. Michael holds a BA in Political Sciences from The American University of Beirut and an MBA (focus on Marketing and Luxury Branding) from the prestigious Glion Institute of Higher Education, Switzerland.

Michael will be part of two important panel discussions: on the afternoon of the 12th of April and evening of Thursday April 14th:

•How firms can craft compelling content for mobile campaigns to increase conversions?

•How can you enter and succeed in the dynamic, high-growth travel market of Thailand?

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda

Mobile and Multi Device Focus Day, 12th April

Sunday, December 4th, 2016

13:50 All-star panel: How can you craft compelling content for mobile campaigns to increase conversions?

Shift from discovery focused campaigns to reaching the customer at the point of purchase: How can your mobile content adapt to this shift and maximise conversions?
Video marketing: How can you use this to take your content marketing to the next level?
Decoding the mobile user’s mindset: Is your mobile content appealing to customers on the go as well as the static customers?
Social media: How do you measure what content works best across the various social channels?
Mobile search intent: How can you use data to drive your mobile content marketing strategy?

Digital Travel Summit APAC Day 2, Thursday April 14th

Saturday, February 4th, 2017

17:10 Fireside chat: How can you enter and succeed in the dynamic, high-growth travel market of Thailand?

Thailand has seen steady growth with internet transactions becoming popular among urban tourists owing to the attractive promotions and discounting prices which continued to be introduced throughout the year. The most popular categories for online tourism are hotels and airlines. International brands of intermediaries such as Agoda.com, booking.com and Expedia.co.th are crucial players which have moved very fast and jumped into the forefront position, notably Agoda.com.

What are the top challenges and opportunities in the Thailand online travel market and how can you adapt your e-commerce strategy to them?
The leapfrog effect: How has the rapid development in technology and infrastructure changed traveller behaviour?
The red tape effect: How has the breakdown of barriers for outbound travel impacted the online travel market in Thailand? -Price sensitivity: How can you best use attractive promotions and discounts to differentiate your brand?
Political turmoil: How can the market bounce back from low rates of international arrivals?
The inbound traveller: How can you encourage and keep growing the demand for travel within Thailand?