John Sinke

Assistant Vice President Digital Marketing, e-Commerce & Social Media
Resorts World Sentosa

10:10 All-star panel: Meet the travel disruptors – how has the ecosystem evolved and what synergies are there for your business?

  • Will the entire travel industry gradually move towards a shared collaborative model?
  • Synergies: How can your partner with disruptive companies and what are the challenges and benefits?
  • On demand economy: How will this radically alter the cost of services and the future workforce?
  • APAC focus: How can you grow your overseas business in Asia’s fragmented and ultra-competitive marketplace?

15:00 All-star panel: How can you boost your digital marketing spend and use social media and partnerships to expand your reach?

  • Faced with an overwhelming choice of digital marketing channels, where should you invest your marketing budgets?
  • Double down on digital advertising: How do you measure and maximise ROI?
  • Life without Facebook: How can you improve your social media engagement using other platforms like WeChat, Twitter and Instagram?
  • How can online and offline partnerships support and develop your digital marketing efforts?
  • The Digital Skills Gap: how to find the digital talent that can help you grow your e-commerce business?

Check out the incredible speaker line-up to see who will be joining John.

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