Maxim El Masri

Maxim El Masri serves as the Senior Director of the Global Partner Group in the Asia Pacific region for the Expedia group. Based in Singapore, Maxim has held the role of Director, GPG (APAC) since early 2013. Prior to that, he served as director of global accounts for the Europe and Middle East region. In his current role, Maxim is responsible for negotiating and maintaining global hotel chain agreements, strategic business development in the APAC region, and managing relationships with hotel partners. He and his team work closely with the regional headquarters of all major hotel chains and help them to effectively build their visibility and increase bookings on global Expedia and Hotels.com sites.

Maxim will be part of an important panel discussion on the afternoon of the 13th of April on how you can strike a balance between driving direct bookings and using OTAs.