Ronen Mense


VP, APAC
AppsFlyer


14:40 Case study: Mobile Measurement At Cruising Altitude: How can you make the most of attribution and marketing analytics?

  • Shift from last-click model to attribution modelling: How has the industry adapted to this change?
  • How will attribution modelling guide you to redistribute and optimise your marketing spend?
  • What are the different kinds of attribution models and which is best suited to your business at this point?
  • What are the limitations of attribution modelling? How can you find solutions to these limits?


Check out the incredible speaker line-up to see who will be joining Ronen.

Download The Latest Agenda