25 - 27 April, 2016
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14:40 Case study: Mobile Measurement At Cruising Altitude: How can you make the most of attribution and marketing analytics?
- Shift from last-click model to attribution modelling: How has the industry adapted to this change?
- How will attribution modelling guide you to redistribute and optimise your marketing spend?
- What are the different kinds of attribution models and which is best suited to your business at this point?
- What are the limitations of attribution modelling? How can you find solutions to these limits?