25 - 27 April, 2016
Contact Us: 65 6722 9455
Chief Revenue Offier
The shift to cross screen has radically changed consumer behavior--and how marketers reach and interact with both existing and potential customers in a post-mobile era.
But in a world where we no longer identify consumers by types of devices, but rather by their behavior across screens, how can travel providers effectively reach and engage their customers?
Appier, a cross screen first company, will talk about how artificial intelligence helps resolve this complexity to make cross screen easy for marketers--from predicting user behavior to measuring the role each screen played in the user's journey--to help them reach and win with travelers online.