Irene Lin

Irene drives Starwood Hotels & Resorts’ award-winning innovative loyalty program, Starwood Preferred Guest (SPG) across Asia Pacific through various engagement initiatives in addition to supporting SPG member events. She also leads the partnership development in support of B2C and B2B customer segments and the development of relevant global and divisional loyalty initiatives, including activations and demand generation.

Do not miss the opportunity to hear Irene speak about the SPG program and how you can provide customers with an inspirational travel experience under the ‘Customer Experience and Loyalty’ stream in the afternoon of 13th of April.